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Phillip Morris International

Brand building

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Philip Morris International Inc. (PMI) is the leading international tobacco company, with seven of the world’s top 15 international brands, including Marlboro, the world’s best-selling cigarette brand.

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As a result of PMI's ambition to strengthen the brands premium position in Europe, the world famous tobacco company chose to work with Creative Active in several different areas. From software development to R&D for consumer engagement, to improved intranet tools based for communcation and optimaztion in brand building arease.