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Danish Refugee Council / Dansk Flygtningehjælp

PR Campaign

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Danish Refugee Council (DRC) is a Danish humanitarian non-governmental organization, working in 30 countries and helping more than 2 million refugees annually.

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In 2013 a large-scaled campaign was launched, in order to raise funds for lifesaving demining projects in the world’s newest country - South Sudan. One of their recent campaigns included emergency assistance, entrepreneurship, humanitarian mine action, education and the supply of water and sanitation in the country of South Sudan. A B2B partnership with corportae social responsibility in mind was launched to support this platform. At the helm of the project CREATIVE ACTIVE delivered high quality improved PR and reinforced the partnership brand to stand out in it's competitive marketplace.

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